What that all means we are still figuring out but we know a part of it will harness the latest in innovation and science to create revolutionary, exceptional-tasting, and sustainable animal-free foods with less impact on the planet.

“The Urgent Company is a new type of consumer packaged goods (CPG) business: one with a singular focus to change the CPG ecosystem. “As an ingredient technology, there is nothing like in the dairy space, so it was really a no-brainer to see if we could use this technology to create products accessible to all,” Kollesoff told VegNews. The resulting protein product can be used to make vegan versions of dairy-based food such as milk, cheese, and ice cream. Brave Robot ice cream uses Perfect Day’s dairy-identical but animal-free whey protein, which is made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The brand is the first product from The Urgent Company, a new sustainably focused consumer food company founded by alternative dairy protein manufacturer Perfect Day and longtime dairy product developer Paul Kollesoff. Innovative vegan ice cream brand Brave Robot recently launched in the United States.

Brave robot vanilla